How it all began....


It all began when I was looking for a book to teach my 3-year-old daughter about Chinese. I was surprised that I had great difficulty trying to find something suitable for my child. We began talking to other parents and realized that they too faced the same problem,“We want something easy and fun; something which will make our children interested in learning Chinese!”

We soon started to search for Chinese books and learning materials at the online bookshops and the UK bookshops. We also discussed with Chinese community leaders and Chinese school teachers about the need for Chinese books. We eventually arrived at one conclusion: There are few Chinese books and learning materials in the UK; even less are books which are in line with the latest children learning principles. With this in mind, we established Xihaha Limited in January 2007 to bridge this learning gap. We hope to make Xihaha a brand that is synonymous with fun and enjoyable learning of the Chinese language.

Our Vision


Our vision is to promote and disseminate the beauty of Chinese language and culture in the United Kingdom and Europe, making it one of the popular languages of communication for individuals, schools and business communities.

Our Mission 


Our mission is to promote Chinese language and culture by creating an enjoyable learning experience for both children and adults through offering a wide range of interesting, innovative and quality educational materials. 

The Market


With China becoming a key player in the global economy, there is an increasing interest to learn the Chinese language and to understand its culture, not only among the Chinese, but also the British and European in general. Currently, there is a strong trend towards fulfilling the Chinese educational programmes, especially among the Chinese community, which allow them to tap into the huge market in China .

In the UK, there is an increasing number of students who are learning Chinese as a second or third language. Scientific research has shown that students proficient in the Chinese language appear to be significantly better at processing information intellectually compared to their counterparts. This observation is further supported by the recent British School Examination results, which reported that the Chinese students were the top academic achievers. This has created an enthusiastic discussion and investigation into the possibility of how Chinese language may help British students to learn more effectively.

Customer Service Philosophy


We strive to provide an efficient, user-friendly and enjoyable online shopping experience for our customers. We welcome your valuable feedback on our choice of books, pricing, book delivery service and website design. Please do not hesitate to contact us personally should you have any queries or suggestions.


We look forward to processing your order with the speed and efficiency you have come to expect from Xihaha. We welcome any feedback from customers about how the service is run. Please do not hesitate to contact us if you have any suggestions.


Chooi Huey Ng 黄翠慧
Executive Director

Stephanie Tang 邓秀娥
Executive Director